League members and chapters are doing great work to conserve wildlife, improve water quality, and connect people to the outdoors. Yet most of our neighbors, policymakers, and the press don’t know enough about what we do.
This fall, we’re focusing nationally with a public service announcement (PSA) radio campaign designed to engage people in the Clean Water Challenge and increase League visibility and name recognition. There are thousands of radio stations across the country, and they need to air PSAs to meet broadcasting requirements. Over the next three months, the League will work with a communications firm that specializes in developing and promoting radio PSAs. In its annual survey of radio stations this summer, the firm found more than 200 stations interested in conservation-focused content from the League (and the firm expects many more stations will respond positively when they hear our PSAs). You can listen to one of our PSAs on the League website.