Raising the Visibility of the League

Izaak Walton League chapters, divisions, and the national organization share a common goal:  raising the visibility of the League at the local, state, and national levels. League members and chapters are doing great work to conserve wildlife, improve water quality, and connect people to the outdoors. Yet most of our neighbors, policymakers, and the press don’t know enough about what we do.

The national organization is working to change this, and we ramped up our efforts this summer and fall.

Here are two examples:

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Boy Scouts of America National Jamboree – Every four years, Boy Scouts and their adult leaders from across the country come together for the National Jamboree. This July, over 37,000 Scouts, leaders, parents, and other visitors attended the Jamboree – and for the first time, the League was there!

Over 10 days, more than 2,500 Scouts came to our exhibit on the Conservation Trail to learn how they can protect and improve water quality. Through hands-on activities and using our Aqua Bugs smart phone app, they identified the bugs and other aquatic life that tell us whether or not streams are healthy. Every Scout and adult leader went home with information about the League and how they can get involved to save streams in their communities.

This was extraordinary opportunity to get the League in front of thousands of people interested in conservation and outdoor recreation. And it was possible through the hard work of League members, staff, and interns - and generous support from our donors and the Izaak Walton League of America Endowment.   

Radio PSA Campaign – This fall, we’re focusing nationally with a public service announcement (PSA) radio campaign designed to engage people in the Clean Water Challenge. There are thousands of radio stations across the country, and they need to air PSAs to meet broadcasting requirements. Over the next three months, the League will work with a communications firm that specializes in developing and promoting radio PSAs. In its annual survey of radio stations this summer, the firm found more than 200 stations interested in conservation-focused content from the League (and the firm expects many more stations will respond positively when they hear our PSAs).

For a very modest investment, we will explore this option. If radio stations run our PSAs and more people visit the League website and join the Clean Water Challenge, we’ll want to look seriously at investing in a 12-month PSA campaign in 2018.

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