League members and chapters are doing great work to conserve wildlife, improve water quality, and connect people to the outdoors. Yet most of our neighbors, policymakers, and the press don’t know enough about what we do.
That’s why a few months ago, we created a public service announcement (PSA) radio campaign designed to engage people in the Clean Water Challenge and increase League visibility and name recognition.
We are proud to report that in the first 5 weeks of the campaign, our clean water message was broadcast more than 5,000 times on 200+ radio stations across the country! We will continue to monitor the PSA’s performance and research other ideas for future campaigns.
Click on the image below to hear our 60-second PSA: